Designer Shades of Limelight 

Celebrity clothing lines come and go, but these days, they just keep coming.  With three costar-classmates following in each other’s footsteps, one wonders if MTV should think about revamping the name of their semi-scripted-reality television series, from The Hills to The Runways.  As aforementioned, Lauren Conrad’s Collection is tempting… though its upper west side pricing seems designed for the privileged, leaving little appeal to the average Middle American.   

Former Teen Vogue intern Whitney Port of The Hills, is launching Eve & A, a seemingly more affordable 17-piece collection of dresses, jackets, and tanks, which will be buoyed by her father’s line of apparel, Swarm.  Us Magazine reported price variants ranging $40-$250… though having investigated internet cyber waves, I’ve yet to find anything.  As for Lauren Conrad’s noticeable contender, Heidi Montag, is the third Hills star to join the fashion designer bandwagon of replica lifestyles, with her debut collection, Heidiwood for Anchor Blue.  With a blend of denims, signature zebra prints, mini skirts, dresses, shorts, and accessories, these sex-kitten styles are great for everyday wear and tear.  While Heidi Montag certainly has the price tag spot-on, it’s tepid chicness will test the flaming waters of It Girl’s newest crave… when celebutantes turn mini-moguls. Only time will tell if these reality starlets are capable of surviving the fierce competition.   

http://anchorblue.com/heidiwood/the_collection.php

 S. A. Harris