With notoriety and abundant influence definitely comes the immensely braggadocios C-word.  No, not celebrity… currency.  With that said, also comes the imminent arrival of another compelling word… cause and it seems celebrities are applying their good fortune in various yet admirable ways.  From private estates to jet setter unveilings, money may not be the root of all happiness but it certainly maintains a status quo to which many profit.  At a superstar-driven event in June, legendary jeweler, Cartier, pulled out the designer red carpet, aiming for charitable benevolence… and reportedly has raised an impressive $1 million dollars from their latest Love Bracelet Collection.  Benefiting from the festival string-bling, are A-listers chosen charities (Bravo!), as $200 from the sale of each little love cord will be donated appropriately. 

While for the good, there is an air of opposing information  floating throughout the internet, as there seems confusion on the actual charities involved. 

Here’s what research located…   

Cartier’s Cause Support these Charities: 

The Peapod Foundation…  Orange bracelet

Ovarian Cancer National Alliance…  Gunmetal  

Blessings in a Backpack…  Deep Plum Susan G. Komen for the Cure…  Pink

The Richie-Madden Children’s Foundation…  Jade Green

Common Ground…  Khaki

Women in Transition…  Peach

Boys & Girls Club of America…  Royal Blue     

The other list…

Salma Hayek, Human Rights Watch… White

Scarlett Johansson,USA Harves… Baby Pink

Ashley Judd, Youth AIDS … Red 

Spike Lee, Kanbar Institute of Film and Television/ Graduate Division/Tisch School of the Arts/NYU… Purple 

Edward Norton, Maasai Wilderness Conservation Trust… Green

Sarah Jessica Parker, UNICEF… Blue

Michael Stipe, Mercy Corps/Gulf Coast Recovery… Black   

Liv Tyler, The Breast Cancer Research Foundation… Deep Pink   

To get involved, visit www.Love.Cartier.com

Sara A. Harris

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